A devout Georgia diner owner stumbles into the chicken game when he develops a unique fried chicken sandwich with a batch of cast-off filets. The unique sandwich he creates will become the menu centerpiece at one of the most popular fast food chains.
In the late 1800s, German immigrants Joseph Schlitz and Captain Frederick Pabst find themselves in a battle for beer dominance. In their fight for one upmanship they will help create the most popular alcoholic beverage on the planet.
A humble hangar outside Seattle turns into a national sensation, creating the world's first jumbo jets, satellites, and military aircraft for the entire world, bringing the world into the "jet age."
In an early 20th century America where soda is synonymous with cola, small-time St. Louis soda maker Charles Leiper Grigg dares to take on corporate giants Coke and Pepsi by introducing something entirely new--a clear, lemon-lime soda he calls "7-Up."
When an entrepreneur creates the first of its kind shelf-stable peanut butter out of his garage, it leads to the birth of an iconic sandwich known worldwide.
It's 1935 and a hot-headed Kentucky gas station owner named Harland Sanders develops a new method for making fried chicken, drawing customers from far and wide.
Before chicken wings were America's favorite Sunday football snack, they were considered an undesirable cut of meat. Until two restaurateurs in Buffalo, New York, reinvent the way wings are cooked.
Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors--a bitter, bottom-shelf whisky, and a flavorless foreign moonshine.
Before juice was everywhere, these innovators used brilliant ingenuity to create the most nostalgic drink products and thirst quenchers of the last century, leading the charge on a new billion dollar beverage industry.
In the late 1800s, two pharmacists 1500 miles apart race to create healthy, non-alcoholic beverage options, kickstarting the entire soda industry with their breakout hits: Hires Root Beer and Dr. Pepper.
When brothers open an Italian restaurant in Cleveland in 1924, neither realizes that their quest to introduce Italian food to Americans will result in one of the nation's most iconic brands. But their success attracts the attention of another food giant.
When Colonel Sanders sells his company to investors in 1964, the new owners identify a rising star within the organization: Dave Thomas. But Thomas soon becomes one of their most bitter rivals.
A decades long war for dominance ensues as Kellogg's and General Mills battle it out with new innovative cereals, resulting in the creation of the number one cereal in the country.
Coffee's quality and popularity wane by the 1960s, until a handful of visionaries turn the industry on its head. Three college friends create an iconic brand of revolutionary gourmet coffee.
Hollywood agent Wally Amos transforms his professional life when he decides to make and sell his own gourmet chocolate chip cookies, and opens America's first cookie store.
At a time when U.S. beer is dominated by the same lager style, one Milwaukee company experiments with something new. What starts as an unappealing low-calorie beer will become the number one beer in America.