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Español
Description
Este libro concibe la comunicación política como una dimensión estratégica por sí misma, aspecto central en el marco de la planificación de campañas electorales. Estrategia y mensaje son los dos elementos fundamentales de una campaña exitosa: el mensaje define la estrategia y, a la vez, la estrategia es el mensaje.
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English
Description
Sometime in April 2014, somewhere in a hospital in California, a Latino child tipped the demographic scales as Latinos displaced non-Hispanic whites as the largest racial/ethnic group in the state. So, one-hundred-sixty-six years after the Treaty of Guadalupe Hidalgo brought the Mexican province of Alta California into the United States, Latinos once again became the largest population in the state. Surprised? Texas will make the same transition sometime...
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